SYDNEY HIRSH
creative strategy & graphic design
CHIP CITY
Chip NYC Re-Brand
Chip is ever growing and expanding and with the growth of the company they decided to rename and rebrand to encompass a bigger brand
SEASONAL BEVERAGES
Chip City offers seasonal beverages both hot and cold. Above are a coffee sleeve design and poster advertising the flavors.
MORNING FLAVOR STORIES
Chip offers 4 different rotating flavors daily in each location. Each morning we post the flavor cards to the Instagram to inform our customers the flavors of the day. I used elements from the re-brand to design a new system of morning stories.
EMAIL NEWSLETTERS
Chip City uses email marketing to advertise our shipping for frozen cookie dough. Above are Black Friday newsletters.
SOCIAL MEDIA
Chip City has almost 160K followers on Instagram to date. We create a variety of content from photography to graphics. Above are some examples of illustrations and campaign concepts I have developed and designed for the new brand. I also help brainstorm creative content for social media platforms like Facebook, Pinterest, & TikTok.
Helped with the concept behind the videos with music and stylization choices for TikTok.
WEBSITE RE-BRAND
Created an updated website using Wordpress to implement the new brand.
STORE FRONT GRAPHICS
SWISS MISS COLLAB
LUCKY CUPS PROMO
Lucky Cups Promo - Peel to Win.
Chip City promotion with the purchase of a beverage - your coffee sleeve enters you into a sweepstakes to win prizes such as free cookies, baking bundles, beverages, and more.