SYDNEY HIRSH
creative strategy & graphic design
CHIP NEW YORK CITY
SHIPPING INSERT
SHIPPING FLAVOR IDENTIFIER
Created shipping insert materials for the launch of shipping frozen cookie dough across the northeast. Created a how to bake instruction insert so customers can learn to defrost and bake our cookies properly. Also designed a flavor insert identifier so consumers can decipher which flavor is which.
CATERING BROCHURE
PLACEMAT MENU/INVITATION
MORNING FLAVOR STORIES
Chip offers 4 different rotating flavors daily in each location. Each morning we post the flavor cards to the Instagram to inform our customers the flavors of the day. I re-designed and launched a new system for the style of our morning stories. Prior they were just a story with the flavor typed out. I illustrated a line of graphics that are more eye-catching and fun to match the brand.
ANIMATIONS
SOCIAL MEDIA
Chip has almost 160K followers on Instagram to date. We create a variety of content from photography to graphics. Above are some examples of illustrations and campaign concepts I have developed and designed for the brand.
PAID ADS
PHOTOSHOOTS- ART DIRECTION
Holidays are a large part of our business and key to our advertising. Above are examples of photoshoots I have art directed for our holiday content.
NEWSLETTERS / EMAIL TEMPLATES
With the launch of shipping throughout the northeast, Chip relies on email marketing to advertise our bundles. Some newsletter examples above include holiday flavors, the chip cookie club, reward programs, and promos.
T-SHIRT DESIGN
COOLER VINYL WRAP
DRY ICE PACKAGING
STORE DECOR
WEBSITE DESIGN
Chip's original website was based on a platform where our team had little editing capabilities. I recognized this issue, and implemented a plan to switch platforms so that we could have a better designed website. Above is my proposal for the new design.
Check out the Chip NYC Rebrand here