SYDNEY HIRSH
creative strategy & graphic design
NEW YORK METS
HOSPITALITY
Lead creative on 1,404 IPTV screens implementing the concession menu boards across the stadium
CITY CONNECT
Re-skinned the stadium for City Connect days
Designed specialty cocktail & static food menus for varying concerts & events like Pink!, Hall of Fame Day, the Subway Series & more.
Designed Menus, Wayfinding & Team Store Graphics for 1,404 IPTVs for the 2024 season. Led the coordination between the Hospitality and Consumer products teams implementing creative strategy and marketing principals to best serve fans and stadium needs.
WAYFINDING
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Fully implemented wayfinding into the stadium to make finding specialty concessions easier for fans.
CONSUMER PRODUCTS
Advertising around the stadium promoting merchandise and sales for the team store.
IN-GAME FEATURES
In-game features play on Citivision throughout the game. These are examples of graphics I have designed & photoshopped for varying events like Jewish Heritage night, Hispanic Heritage night, SeakGeek’s Hot Ticket race & Fan Appreciation Weekend.
Additionally, examples of in-game sports highlights for the NFL, NHL, & NBA - when new york teams games overlap with the Mets.
Delta was looking for a new in-game feature for the 2024 season. Through in game strategy meetings I pitched the concept of "Where in the world is Mr. Met" where fans would be shown a series of landmarks and have to guess the city. Delta approved the concept and it was featured during Opening Day on Citivision.
SPONSORSHIP
![phone_035 [Converted]-02.png](https://static.wixstatic.com/media/3bb222_bea7d9e7f9da4965a7b6617f9404c566~mv2.png/v1/crop/x_0,y_0,w_4893,h_9421/fill/w_249,h_479,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/phone_035%20%5BConverted%5D-02.png)
![phone_035 [Converted]-01.png](https://static.wixstatic.com/media/3bb222_ec6ccc052c684192b1fa3ff2c0e73b5d~mv2.png/v1/crop/x_0,y_104,w_4892,h_9411/fill/w_249,h_479,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/phone_035%20%5BConverted%5D-01.png)
ADVERTISING/MARKETING
Baseball Hits Different Here campaign implemented into varying advertising key points across the city.
PRODUCTS
SOCIAL MEDIA
Strategized ways to incorporate Mets into the new Trolls movie. Used the food of Citi Field as the characters hair as a way to combine both the movie and our stadium/team.